A complete marketing package built specifically for Roofing Business Builder. VSL script, ad creatives, email sequences, and funnel strategy. Ready to implement.
You have spent 30 years in commercial roofing. HAAG Certified. NRCA Certified. Your contractors have collectively generated over $200 million in commercial revenue. J.B. Bejarano closed a million-dollar project twice. Jaime Lopez added a million in his first year.
But when we looked at your digital presence, there is a gap between what you have accomplished and how it shows up online. Your pricing page is a ClickFunnels template. Your newsletter signup has no automated follow-up. Your ad creative is not leveraging the proof you already have. And you are not on the major "best roofing coaches" lists despite being one of the most experienced people in the industry.
So we built the marketing system that matches your credentials. Everything below is specific to Roofing Business Builder and nobody else.
15 minutes. No pitch. Just a conversation about your business.
Book a Strategy Call Or email colin.d@crdmarketing.comClick each deliverable below to expand and see the full breakdown.
That is 4 steps. No lead capture. No warming. No qualification. A contractor lands on your site and their only options are: buy a $2,000-$10,000 program, book a strategy call, or leave. Most leave.
What is happening: Your website has two CTAs. "Join Now" goes to a pricing page showing $1,999 / $6,500 / $9,999. "Book A Strategy Call" goes to Calendly. There is no middle ground.
A commercial roofing contractor making $800K/year is not going to book a strategy call with someone they just found. And they are not going to spend $2,000 on a program they have never experienced. They need a way in that costs them nothing but time.
What this costs you: Every contractor who is interested but not ready to commit walks away. You are only converting the small percentage who are ready to buy RIGHT NOW. The other 85-90% of qualified traffic disappears.
The fix: A lead magnet that gives commercial roofing contractors one specific, valuable piece of your system. Something like "The Commercial Roofing Bid Calculator" or "5 Single-Ply Contracts You Can Close This Month." They give you their email. You give them a taste of what the full program delivers. Then your email sequence warms them up to a strategy call.
What is happening: Your pricing page at /getrbb shows three membership tiers with text descriptions. No video. No walkthrough. No founder story.
You have 30 years in roofing. HAAG Certified. NRCA Certified. Your contractors have closed $1M+ projects. That story is not being told on the page that asks people to spend $10,000.
What this costs you: High-ticket coaching programs without a VSL convert at a fraction of the rate of those with one. Your pricing page is doing the hardest job in your funnel with the weakest tool: text bullets on a ClickFunnels template.
The fix: A VSL that walks a cold prospect through who you are, why your system works, and proof that it works. This video sits on a redesigned pricing page. We have built the full VSL outline below.
What is happening: You have a "Monthly Wins" newsletter signup. A contractor enters their email. Then nothing happens until the next monthly send. No welcome email. No trust-building sequence. No automated path to a strategy call.
What this costs you: The warmest leads in your pipeline go cold between monthly sends. By the time the next newsletter hits, they have forgotten who you are or found a competitor.
The fix: A 5-email welcome sequence that fires automatically when someone subscribes. We have built this full sequence below.
What is happening: A first-time visitor can see all three pricing tiers before they know who you are, what you teach, or whether the program is right for them. No qualification step. No application process.
What this costs you: Price shoppers compare your $2,000 tier to a $500 Udemy course. Qualified buyers see $10,000 and feel sticker shock before understanding the value.
The fix: Move pricing behind a qualification step. The prospect watches your VSL, fills out a short application, and then gets a strategy call where pricing is discussed in context.
Breakthrough Academy uses a multi-step application process with dashboards and prebuilt workflows. Members report 5x ROI on membership.
CertainPath runs a full qualification funnel with industry-specific assessments before showing any pricing.
Pro Contractors Network uses a content-to-call funnel with multiple touchpoints before the first conversation.
The Roofing Academy offers free entry-level content as a lead magnet that feeds into their paid program.
You are the most experienced person in this space. Your results are stronger. But their funnels are doing the selling that your credentials deserve.
Each layer feeds the next. Right now you are jumping from Layer 1 directly to Layer 4 with nothing in between.
A full Video Sales Letter outline for Roofing Business Builder. Designed to sit on a redesigned pricing/sales page and convert cold-to-warm traffic into strategy call bookings. Estimated length: 8-12 minutes when filmed.
"You have been in roofing for [X] years. You know how to put a roof on a building better than almost anyone. But your phone is not ringing the way it should. And every time you look at what these newer guys are doing online, you wonder how they are getting contracts you should be getting. Here is the thing. It is not a skill problem. It is a system problem. And I am going to show you exactly what I mean."
"Jaime Lopez came to us running a residential roofing company. Within one year of joining Roofing Business Builder, he added over one million dollars in commercial revenue. J.B. Bejarano at Texas Roof Systems closed a million-dollar project. Then he did it again. These are not outliers. This is what happens when a commercial roofing contractor gets the right system. And I am about to show you the whole thing."
"I have spent 30 years in commercial roofing. HAAG Certified. NRCA Certified. I have helped contractors collectively generate over $200 million in commercial revenue. And I am about to give you the exact system we use to do it. No fluff. No motivational speeches. Just the playbook."
"Here is what I see every single day. A roofing contractor who is great at roofing. Knows single-ply. Knows coatings. Can look at a commercial roof and tell you exactly what it needs. But when it comes to actually growing the business, they are stuck.
They are stuck because they are doing everything themselves. Bidding jobs. Managing crews. Answering the phone. Chasing payments. And marketing? Marketing is whatever they can squeeze in between jobs.
So what happens? Revenue stays flat. You are busy every day but the bank account does not reflect it. You watch guys with half your experience land bigger contracts because they have a system and you are still doing it the hard way.
The worst part? You know you should be further along. 10 years in the trade and you are still chasing the same size jobs. That is not a you problem. That is a system problem."
"Roofing Business Builder is the system I built after 30 years in commercial roofing. It is not a course you watch and forget. It is a complete operating system for commercial roofing contractors who want to scale past where they are right now.
Here is what it covers:
This is the same system that has helped contractors generate over $200 million in commercial revenue."
"Let me show you what this looks like in practice.
J.B. Bejarano at Texas Roof Systems joined Roofing Business Builder. Within the program, he learned how to target the right commercial projects and position his bids correctly. He closed a million-dollar project. Then he closed another one. Same system. Same approach. Two seven-figure projects.
Jaime Lopez at E&J Lopez Roofing was running a residential company. He joined the program and transitioned into commercial. In one year, he added over one million dollars in new commercial revenue. That is not a typo. One year. One million.
Andy Wynn at A.Wynn Roofing needed help navigating the transition to single-ply systems. We walked him through the technical training, the sales approach, and the relationship building. He made the transition successfully.
These are real contractors running real companies. They are not special cases. They are what happens when you combine roofing skills with the right business system."
"Here is why Roofing Business Builder works when other coaching programs do not.
Most business coaches give you generic advice. 'Get more leads. Close more deals. Hire better people.' That advice works for a landscaping company or a plumbing company or a dog walking service. It is not specific to commercial roofing.
Commercial roofing is different. The sales cycle is longer. The relationships matter more. The technical knowledge required is deeper. A bad bid does not just lose you a job. It can lose you a relationship with a property management company that controls 40 buildings.
That is why our program is built by people who have actually done this work. I am a HAAG Certified Commercial Roof Inspector and NRCA Certified Hail Professional. Our trainers have 60+ years of combined roofing industry experience. We do not teach theory. We teach what we have done.
The program has 9 modules with over 40 video lessons. We cover everything from single-ply to coatings to evaluations. But the lessons are just the foundation. The real value is in the weekly calls, the personalized training builds, and the accountability system that keeps you moving forward."
"Here is what you get when you join Roofing Business Builder.
Lifetime access to the full online training. 9 modules. 40+ video lessons. Everything from technical training to sales to scaling.
Weekly Wins Zoom calls. Every week you get on a call with other commercial roofing contractors who are building their businesses. You share your wins. You work through your challenges. You stay accountable.
Personalized training builds. We do not give you a one-size-fits-all curriculum. We look at where YOUR business is right now and build a training path that gets you where you need to go.
Direct access to our trainers. Not a chatbot. Not a support ticket. Actual people who have been in commercial roofing for decades.
And here is the guarantee: we will help you add one million dollars in additional revenue within 12 months."
"Here is what I want you to do right now.
Click the button below this video and book a strategy call. It takes 15 minutes. We will look at where your business is, where you want it to go, and whether Roofing Business Builder is the right fit.
No pressure. No hard close. Just a conversation between two people who know roofing.
30 years in this industry. $200 million in contractor revenue. HAAG and NRCA certified. I have nothing to prove. I just want to help the next generation of commercial roofers build something that lasts.
Click the button. Book the call. Let us talk."
Your Facebook pixel (723990838552568) is installed on roofingbusinessbuilder.com. You are running ads. But the creative can be stronger. You have $200M+ in contractor results, multiple $1M case studies, and HAAG/NRCA certifications. That proof should be the backbone of your ad creative. Here are 3 scripts ready to film, each using a different angle.
Format: Talking head, 45-60 seconds | Target: Commercial roofing contractors doing $300K-$2M
"Jaime Lopez was running a residential roofing company. One year later he added a million dollars in commercial revenue."
"He did not hire a massive sales team. He did not start cold calling property managers. He joined a program built by a 30-year commercial roofing veteran and learned the exact system for picking a niche, building relationships, and bidding commercial projects the right way.
Same guy. Same company. Same crew. Different system. Different results."
"Jaime is not the only one. J.B. Bejarano closed a million-dollar commercial project. Then did it again. Andy Wynn successfully transitioned his entire company to single-ply. Collectively, contractors using this system have generated over $200 million in commercial revenue."
"If you are a roofing contractor who wants to break into commercial or scale what you already have, book a free strategy call. Link is below. 15 minutes. No pressure. Just a conversation about your business."
Format: Talking head, 45-60 seconds | Target: Residential contractors frustrated with margins
"If you are still competing on price for every roofing job, you are in the wrong market."
"Residential roofing is a race to the bottom. Every homeowner gets 3 quotes and picks the cheapest one. You are working harder every year for the same money.
Meanwhile, commercial roofing contractors are landing $500K projects from property managers who care about quality, not price. They are getting repeat work from the same buildings year after year. And they are building businesses they can actually sell someday."
"The difference is not talent. Most residential roofers are better technicians than the commercial guys. The difference is knowing how to find commercial opportunities, build the right relationships, and bid with confidence. That is a system. And it is learnable."
"We have helped contractors generate over $200 million in commercial revenue. If you want to see how the system works, book a free 15-minute strategy call. Link is below."
Format: Talking head, 60-75 seconds | Target: Established contractors looking for a mentor
"I have spent 30 years in commercial roofing. HAAG Certified. NRCA Certified. Here is what I have learned."
"The contractors who scale are not the ones who know the most about roofing. They are the ones who figure out the business side.
How to pick a niche instead of chasing every job. How to build relationships with property managers who control hundreds of buildings. How to bid commercial jobs without guessing. How to build a team so you are not on every roof yourself.
I have been teaching this since 2003. The contractors I work with have collectively generated over $200 million in commercial revenue."
"One of my guys added a million dollars in commercial revenue in his first year. Another one closed a million-dollar project and then did it again the next quarter. These are not overnight success stories. These are experienced roofers who got the right system."
"If you are a roofing contractor who wants to grow your commercial business, I want to talk to you. Book a free strategy call. 15 minutes. I will look at your business and tell you exactly where the opportunity is. Link below."
| Angle | Hook | Core Message | Emotional Driver |
|---|---|---|---|
| Proof-Heavy | "$1M added in one year" | Real contractors, real results | Trust through evidence |
| Pain-Agitation | "Still competing on price?" | Residential is the bottom, commercial is the way out | Frustration with status quo |
| Authority | "30 years, HAAG/NRCA certified" | Most experienced commercial roofing coach | Respect for expertise |
| Opportunity | "Nobody in your market is doing this" | First-mover advantage | Fear of missing out |
| Transformation | "Same crew, different system" | You have the skills, you need the system | Hope and possibility |
This sequence fires when a new subscriber joins the "Monthly Wins" newsletter or any future lead magnet opt-in. It runs automatically over 10 days and guides the subscriber from "just signed up" to "ready to book a strategy call."
Subject: Welcome to the inside, {first_name}
{first_name},
You just joined a list of commercial roofing contractors who are serious about growing their business. Good move.
Here is something useful right now:
The #1 reason commercial roofing contractors stay stuck under $1M is they chase every job instead of picking a niche. Single-ply. Coatings. Metal restoration. Pick one. Get known for it. The jobs come to you instead of you chasing them.
That is the first lesson in Roofing Business Builder. There are 40+ more.
Over the next few emails I am going to share some of the biggest mistakes I see commercial roofers making and exactly how to fix them. I have been doing this for 30 years. HAAG Certified. NRCA Certified. I have seen every version of these mistakes.
Talk soon,
Daniel
Subject: How Jaime added $1M in commercial revenue
{first_name},
Jaime Lopez was running a residential roofing company. Good work. Good reputation. But residential margins were getting tighter every year.
He joined Roofing Business Builder and made the transition to commercial. In his first year, he added over one million dollars in new commercial revenue.
Here is what changed:
Same guy. Same crew. Same trucks. Different system.
If you are curious what the system looks like for YOUR business, book a free 15-minute strategy call:
[Calendly Link]
No pitch. Just a conversation about where you are and where you want to go.
- Daniel
Subject: "I do not have time for coaching"
{first_name},
I hear this one every week.
"Daniel, I am on roofs 6 days a week. I do not have time for a coaching program."
Here is the truth: you do not have time NOT to have a system.
Right now you are the estimator, the project manager, the sales team, the crew supervisor, and the bookkeeper. That is not a business. That is a job where you also take all the risk.
Roofing Business Builder is not about adding more to your plate. It is about building systems so you can take things OFF your plate.
The weekly calls are one hour. The training modules are designed for guys who work with their hands all day. And the personalized training is built around YOUR schedule.
If that sounds like you, let us talk:
[Calendly Link]
15 minutes. That is less time than your morning coffee run.
- Daniel
Subject: The property manager trick that fills your pipeline
{first_name},
Here is something most commercial roofers never figure out.
One property manager controls 10-40 commercial buildings. Land one property manager and you have a pipeline of work for years. Not one job. Dozens of jobs.
But most roofers approach property managers the wrong way. They cold call. They drop off business cards. They bid low on one job and hope it leads to more.
Here is what actually works:
Step 1: Find property management companies in your area with 15+ buildings in their portfolio.
Step 2: Offer a free roof evaluation on ONE of their buildings. Not a sales pitch. An actual evaluation.
Step 3: Deliver the evaluation in person. Walk them through it. Show them you know commercial roofing better than whoever they are currently using.
Step 4: Ask one question: "Would it be helpful if I did this for your other buildings?"
That is it. No cold pitch. No low bid. You lead with competence and let the work speak for itself.
This is one small piece of the Roofing Business Builder system.
Want to see how it fits your business?
[Calendly Link]
- Daniel
Subject: Quick question, {first_name}
{first_name},
You have been getting these emails for about a week now. I have shared some of the strategies that have helped contractors generate over $200 million in commercial revenue.
Here is my question: are you going to keep doing what you are doing, or are you ready to build something bigger?
Not a judgment. Honest question.
Book a 15-minute strategy call with me. We will look at your business, your market, and your goals. I will tell you exactly what I would do if I were in your shoes.
If the program is a fit, we will talk about that. If it is not, I will tell you that too. I have been doing this for 30 years. I do not need to hard-close anyone.
Book the call:
[Calendly Link]
Or reply to this email with any questions. I read every reply personally.
- Daniel
Roofing Business Builder
(877) 476-6328
Everything above was built specifically for Roofing Business Builder. If you want to walk through it together, I am happy to spend 15 minutes on a call.
Book a Strategy Call Or email colin.d@crdmarketing.com